Custom Research

We offer full-service, custom research capabilities including survey development, distribution, data collection, analysis and reporting.  When working with Irwin Broh Research, you have a dedicated team leading you through the process every step of the way. We understand when and how certain research methodologies can be most beneficial to you. We will design a research approach and questionnaire to best achieve your research objectives.

Methodologies

We use a variety of methodologies and techniques in conducting research. In keeping stride with the acceptance of online communication, the majority of our surveys today are conducted online; however, we still providing traditional methods on a case-by-case basis.

We use the following methodologies:

• Web-based (mobile optimized)
• Mail
• Telephone
• Face-to-Face (In-store, Mall Intercept, Etc.)
• Alternative to Central Location Tests (CLTs) – Download PDF
• Focus Groups

In-Depth Studies

We specialize in designing custom research approaches which deliver deep and meaningful insights to your business. Some of the types of studies we have conducted include:

• Awareness and usage
• Brand loyalty analysis
• Business opportunity studies
• Customer satisfaction
• Customer retention analysis
• Geographic data analysis
• Market and competitive analysis
• New product potential
• New and defecting customer surveys
• Price elasticity
• Product concept research
• Product design evaluation
• Retail customer studies
• Sales forecasting
• Segmentation studies
• Trade studies
• Value analysis